SJW politics will destroy a business, and I believe that the NBA will be the next casualty in the culture war.
I base my opinion on what I witnessed several weeks ago, when I visited three sporting events in Los Angeles.
- Hockey: Anaheim Ducks vs. San Jose Sharks
- Baseball: Los Angeles Dodgers vs. Washington Nationals
- Basketball: Los Angeles Clippers vs. Utah Jazz
The hockey and baseball games were sold out. Also, they both did a “Salute to the Troops” moment, where they brought out a member of the armed forces. There was a standing ovation from both crowds during this moment.
Conversely, the NBA game I visited was half empty. In addition, there was no “Salute to the Troops” moment and many people were not standing for the National Anthem. To top it off, most of the music that was played during the game was some kind of rap. The players might like that, but the crowd was pretty diverse. Essentially, the arena was indifferent to the musical tastes of the diverse audience, preferring to “go hard” with some thuggish tunes for the whole night.
If you remember, the NBA went SJW last year. Lebron James and the Cavaliers sported “I Can’t Breath” shirts to protest the Eric Garner killing in NYC. This type of social protest is new to the sport. Magic Johnson, Larry Bird, Michael Jordan…they focused on the game. They didn’t lecture us on deforestation or transgender bathrooms.
But times are changing.
Ultimately, the SJW narrative will destroy a business. We are seeing this now with the NFL, which is seeing a ratings decline of nearly 20%. The pink field in October, the domestic violence commercials, the Colin Kaepernick fiasco…fans are tired of it. People watch a sporting event to forget life – not to be inundated with left-wing virtue signalling.
Adam Silver (commissioner of the NBA) recently issued a preemptive strike. He promised the fans that there will be not sitting during the National Anthem. The writing is on the wall here, since the NBA is aware of the financial losses being incurred by the NFL. They want to avoid a similar scenario…but can they? Is it too little too late?
I predict the NBA will take a huge financial loss this year. Too many of their players have been steeped in victocratic politics…you can’t turn this ship around. This will only become “real” to them when their paychecks are cut, their contracts are terminated, or their teams have to file for bankruptcy.
I could be wrong…but I don’t think I am.